Art Business and Marketing Workshop



This interactive workshop will help visual artists develop a winning portfolio, identify and professionally present themselves to the right galleries, secure shows, spread the word, create a buzz, and sell their artworks. I will show participants how to research their market relative to galleries and their own works, how to maximize their income, how to get the most out of their website and what pitfalls to avoid along the way. Participants will come out of this workshop with a strategy for success and a clear plan of action.

Topics include:

• How to present yourself and your artwork
• How to find suitable galleries
• How to contact and approach galleries
• What to bring when meeting with a gallery (in addition to your artwork)
• Things to keep in mind when pricing your artwork
• Self publishing: A strategy for success and pitfalls to avoid
• Publishers, art consultants, leasing agents - How to work with each
• How to generate a buzz
• What are the two things your website should do for you (and what it shouldn't)
• Taxes for artists
• Resources for artists

• Montclair Art Museum, Montclair, NJ
• The Aldrich Contemporary Art Museum, Ridgefield, CT
• Visual Art Center of NJ, Summit, NJ
• Garrison Art Center, Garrison, NY
• Edward Hopper House Art Center, Nyack, NY
• Guilford Art Center, Guilford, CT
• Rowayton Arts Center, Norwalk, CT
• Newark Museum, Newark, NJ